Virtual intensive outpatient programming is one of the most meaningful ways we’ve found to extend our reach, and it’s one of the hardest treatment models to build the right way.
Our very own Amber Vaughan, Chief Marketing Officer at Cornerstone Healing Center, recently joined the Recovery.com podcast to pull back the curtain on what it actually takes to make Virtual IOP work. From clinical delivery to marketing strategy to admissions, she covers the full helpful details, including the mistakes worth avoiding.
Cornerstone operates four treatment locations across Arizona with over 250 beds and a full continuum of care. Our virtual intensive outpatient program has grown into one of the largest in the state. That growth didn’t happen overnight, and it didn’t happen by accident.
In this episode, Amber walks through what treatment centers get wrong about virtual care, why the marketing playbook has to change completely, and how Cornerstone thinks about patient access, lifetime value, and long-term outcomes to deliver high-quality, whole-person care that’s more accessible to those who need it.
Watch the video or give it a listen to hear how Virtual IOP has become one more way Cornerstone is delivering on its mission to meet every client where they are at every stage of their recovery journey.
Video Source: Recovery Reach Podcast from Recovery.com
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